AI VENTURE BUILDERTM/06 · Health supplements
Health decisions made clear, credible and human.
A trust-first brand, information system and subscription journey that turns complexity into confident daily action.
The venture story
A product range designed as a commercial platform.
The wellness category asks customers to process a great deal of information quickly. Tomm’s needed a calmer system that connected ingredient origin, product form and daily routine without overclaiming.
Organic sea grape—also known as latok—provides the distinctive ingredient story, translated into an approachable chewable format and a clear two-variant family.
The offer is positioned for pharmacies, wellness and organic retailers, clinics, grocery, e-commerce, agents, stockists, corporate gifting and export partners.
Ingredient macro photography and quiet, natural settings give the product a credible wellness world while keeping the pack and usage format easy to recognise.
The challenge
Finding the clearest strategic opening.
Supplement customers often face dense information and uncertain product choices. The experience needed to support understanding without making unsupported promises.
The response
One connected system, designed to move.
- 01Structured the brand around clarity, routine and responsible guidance.
- 02Designed an information hierarchy for ingredients, use and product fit.
- 03Mapped a straightforward path from education to replenishment.
Campaign system
One visual language, expressed across every customer moment.
A curated view of the product, range and campaign artwork—built to remain recognisable from a fast mobile scroll to the retail shelf.
More from the campaign
Full-length campaign cuts.
Press play to watch each complete film and explore the campaign in motion.
Built as a system
Outcome